Jessica Colliersmith

For years, finding a healthcare provider online followed a familiar path. Someone would open Google, type in a few keywords like "midwife near me" or "OB-GYN accepting new patients," browse through a list of websites, and decide which practice to contact. Today, that journey is changing. Instead of searching with a few keywords, families are asking complete questions through AI-powered search tools. They want immediate, personalized answers about pregnancy, birth,...

Midwives provide some of the most personal and meaningful care a family can experience. From pregnancy through birth and postpartum, midwives support families during a major life transition by offering education, guidance, and personalized care. For independent midwives, building a successful practice requires more than clinical expertise. While providing exceptional care is the foundation of your business, families also need a way to discover your services, understand your approach, and feel...

Starting and growing an independent midwifery practice takes more than clinical expertise. It takes trust, visibility, and the ability to connect with families before they ever schedule a consultation. Many independent midwives rely on word-of-mouth referrals, community relationships, and exceptional patient care to grow their practices. While those are still some of the most valuable forms of marketing, they often aren't enough on their own anymore. Today's expecting parents begin their...