Jessica Colliersmith

Many doulas build beautiful websites. They carefully choose colors, photos, and language that reflect their philosophy of care. But when they launch the site, something frustrating often happens. Almost no one finds it. The problem usually isn’t the work they’re doing. It’s that their website isn’t structured to help families discover it when they search online. Search engine optimization, SEO, can sound complicated or technical, but the core idea is simple. It’s about helping your website...

One of the biggest challenges is that families often don’t know the language of perinatal care. A new parent might be experiencing pain while breastfeeding, but may not realize a lactation consultant could help. Someone struggling emotionally after birth may not know that postpartum mental health specialists exist. A parent dealing with physical recovery after delivery might not be aware that pelvic floor therapy could make a significant difference. Instead, they search for things like:...

And why search visibility is becoming a strategic advantage for neonatal care organizations In healthcare, the way organizations evaluate partners is changing. Hospital systems, Medicaid programs, and health plans are increasingly researching vendors long before a conversation with a sales team. In many cases, their first interaction with a company is through Google search results or AI-generated answers. For NICU management companies, this means search visibility is no longer simply a...